Target Audience

In my research I have been looking at other Music is My_ films. In these I have found that there are some main key aspects:

Urban exploring - Many videos have been shot in urban spaces; many of them abandoned or disadvantaged areas.

Sub culture – The featured person in many of the videos is distinctively a part of a sub- culture and many of the past commissioned films have ahipster/Indie feel to them.

Storyline and people – The storyline and people in all past examples seem very authentic. You can tell from their words and the way they say them, that music is something that transforms and is core to their lives and it is this character storytelling which sells the product.

Cinematography – The cinematography in the short films is as important as the story being told. There is the frequent use of sliders and handheld camerawork as well as a constant shallow depth of field.

The audience Bose are aiming at is young ABC1 energetic fashionable adults who are interested in street culture and urban life.