SWOT Analysis

Strengths	Weaknesses
·      We have an original idea, which is strong and easy to follow. ·      We have a good team of skilled filmmakers. ·      We have a talented, sought after actor who is enthusiastic about the project. ·      We have access to good facilities/resources. ·	·      We do not have a lot of time to produce the film and submit it to MoFilm. ·      Not knowing how to properly grade the footage. ·      Not having a heavier camera, so the Glidecam may not keep the camera stable.
Opportunities	Threats
·      We could create something that Bose will want to use in their ad campaign. ·        ·      Middlesbrough has a lot of urban locations fitting with Bose’s themes.	·      Competitors. ·      Competitors using a similar idea. ·      Bad weather. ·      Corrupt footage. ·      Actor not turning up. ·      Missing the deadline. ·      Not being able to find royalty free music which fits the style of the film.